When you hear MVP in the Consumer Goods Industry we aren't talking about the Most Valuable Player, we are talking Minimum Viable Product....

You have a product, but do you know what it is worth? Setting your pricing scale can be one of the most challenging things you do in your...

Telling the Brand Story Packing at its core provides education on the product, but it can and should also share the brand messaging. It...

Meeting with a distributor or sending samples to a store, here are the 5 things you should always include on your sales sheet!