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BRAND STRATEGY BLOG
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Jun 12, 2022
MVP - Minimum Viable Product Business Model
When you hear MVP in the Consumer Goods Industry we aren't talking about the Most Valuable Player, we are talking Minimum Viable Product....


Jun 10, 2022
Getting Real About Product Pricing
You have a product, but do you know what it is worth? Setting your pricing scale can be one of the most challenging things you do in your...


Apr 29, 2022
Packaging Design - 5 Things to be Mindful of in your Packaging Design
Telling the Brand Story Packing at its core provides education on the product, but it can and should also share the brand messaging. It...
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