Pride Lending is a unique take on the traditional home lender. Putting a special focus on serving the LGBTQ+ home buyers of Nevada and Colorado, This business has created a supportive and safe space for individuals, couples, and families from all walks of life. Providing unbiased home financing for under-severed communities.
Behind the Brand
Working with Pride Lending was unique compared to more traditional brands. While this was a brand new business Andrew had an extremely clear vision and well-established business plan in place. My focus was creating a brand that welcomed and served his distinctive clientele. We took extra time when making this brand for peer review, ensuring that we created and brand that could grow with his business while instilling a sense of strength, kindness, and LGBTQ+ pride.