Wondering what the difference is between a Logo, a Brand and Branding? If so you are probably wondering why you need complete branding when a logo is so easy. Let's start with the basics.
What is a Logo?
Your logo is simply the visual mark tide to your your business identity. Once considered to be the most important part of your business identity, your logo is in fact just a small piece of your complete Brand Identity. A well designed logo is a small but important part of a bigger more meaningful creation, your brand. You Logo should work in tandem with many other elements to help you attract dream customers, help set the tone for all the visuals created in your business. But a logo alone generally has little value or intention, especially when created with a focus on looking good, rather than performing well for your business and customers.
What is a Brand?
Your Brand encompasses everything that represents your business. From the metal emotional of what you do, to who you serve, and the reason you do what you do. To the creative visual of your logo, colors, typography, image styling, even the tone of voice you use. Your brand is a complex multi faceted creation that gives you a constant and consistent direction to move your business.
What is Branding?
Branding is the process of discovery and refinement that goes into building your unique brand. The Branding Process will look different for every business and every designer and it is important you find someone that understands not only your business but who you are as a person so they can help guide you in the right direction.
The Process of Branding is a detailed and complex exercise in pushing your limits so you can find clarity and confidence in what you say and do in your business. The goal? To create a brand that will set you on your course to success and give you comfort and confidence so you can make quick and decisive decisions. To refine your message so you can easily communicate directly to your ideal clients. To create an consistent visuals with a clear message so your clients can see and understand you at a glance. To build your client experience and learn how to work with your customers so they have an enjoyable and positive experience they will want to share. Possibly the most important is your brand + business strategy. Your strategy is everything your business is and will become, it is your 5 year goals, paired with intentional and actionable steps you take to grow your business, with a bit of day dreaming and big ideas sprinkled on top.
How do I know what I need?
You should have a pretty clear idea of what you need, but here are a few questions you can ask yourself to see if you need a Logo or a Brand!
Do I know my five W's. Who, What, When, Where and Why. Who is my ideal client? What problem am I solving for them? When will they be in need of my product or service? Where can I reach and speak to them? Why I am creating a business?
Do I have a clear Brand Message so I can effectively speak to and attract future customers?
Do I have the knowledge, skills, and ability to consistently show up in my business with confidence?
If you answered no or I don't know to any of these questions...
Than its time to focus on building your brand not just making a logo. These questions are just a few fundamentals of a well developed brand, they represent the core of your business. Not being able to answer these questions clearly means your are missing important foundation elements of your brand and business.
Want to learn more about my unique branding process and how I help clients channel their in wild side so we can build their Brand Basecamp and set their compass to success? Learn more Here!